Who really is Podcasting?

It's old news to discuss my podcasting habits, but it's nice to get some external data on the rest of the US.

Results are surprising. While I would have anticipated a stronger 25-34 demographic (that's what I am), that demographic is really the weakest of the the tech-savvy generations. Biggest surprise is 45-54. Go old people!

There's no surprises in "Household Income" or "Education". The more wealthy have more expendable income on technology. The more educated would enjoy an intelligent dialogue along with their music tracks.

What does this mean to the church? If you're targeting 35-54 year olds, college educated, semi-wealthy adults, podcasting is for you.

Thanks to ChurchRelevance for the article, and to eMarketer for the data.

Comments

[Kimberly Ann]

The higher age bracket of pod casters is the result of the same reason wealthier, educated folks are buying the technology in the first place... D.I. that gets them the tech, which is why they would podcast. It's funny that so many people are off assuming that 18-30 have the buying power.

[jr]

Jeff,
My problem with most podcasts is the "fact" that most podcasters are merely using a different medium to say the same stuff I already heard them say. Why should I listen to Mark Driscoll's podcast if I already read it in one of his books.

Another reason could be that most pastors are 34-54 and they are watching other sermon podcasts so that they know what they're preaching the next week.

jr (25-34)

[Jon Sampson]

Your go old people cheer cracked me up. Keep up the encouragement. Let's face it...old people need all the encouragement they can get.