Burger King started a national + viral ad campaign... Whopper Freakout. They went into one of their public restaurants and "pretended" that they no longer sell Whoppers. They had hidden cameras all over the place, videotaping real customer responses to the Whopper being discontinued.
Check out the video below...
In your life, in your job, in your church, what's your "whopper". What's the thing that if you discontinued it everyone would freakout about? Better yet, is it healthy to have a "thing" that is so engrained into who you are that if its gone, people freakout?